Books and Publications
INTERNET AGE BROADCASTER
Peggy Miles & Dean Sakai
Internet Age Broadcaster is the one book broadcasters need to chart
their long-term Internet strategy. Discover how the decade's most powerful
communications tool is revamping the entire broadcast industry and how
you and your station can benefit.
The race for the global digital network is taking off via the Internet.
In just a few short years, Internet activities like e-mail and the World
Wide Web have become commonplace. Now the Internet is leaving its digital
imprint on the broadcast industry with Web pages and signals that can be
pushed, pulled, and delivered to PCs, TVs, mobile devices, and across wireless
networks. The implications for your station are staggering.
Written by industry experts with dozens of examples and case studies,
Internet Age Broadcaster shows how broadcasters are marrying creative and
business to establish two-way interaction with audiences and advertisers,
deliver better services and products, and make money in the process. Learn
from your network colleagues and your peers at TV and radio stations across
the U.S. how to create innovative partnerships, develop promotional and
database marketing campaigns that work, and maximize the Internet's financial
and technological potential.
- From big-picture economic, legal, and regulatory issues to the basic
how-tos of website design and development, Internet Age Broadcaster is
must reading and smart business.
- Publisher: NAB Item #3862 List Price: $79.95
NAB Member Price: $49.95
Publisher - Bill Seals
National Association of Broadcasters Publications
Phone: (202) 429-5493
- Check out the NAB Store online at www.nab.org
- But it at Amazon.com!
GUIDE TO WEBCASTING
A fascinating and instructive look at broadcasting over the Internet. The essential introduction
to broadcasting over the Web, this title covers business and entertainment uses and presents the
different technologies available. The book gives real-world examples of companies already using
Webcasting for communications, training, marketing, customer support, and more.
- Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web.
It provides a general overview of Webcasting, covers business and entertainment uses, and
presents the different technologies available. The book is supported by a site associated
with the Webcaster Association site at www.webcasters.org.
- Published by Meckler Media
- Buy it at Amazon.com!
SELLING THE NET
Establishing an effective presence on the Net requires
careful strategic planning. Peggy Miles wrote the book on Internet broadcasting.... literally! Based on her highly acclaimed book, "Internet Age Broadcaster," this idea-packed, moneymaking 1-hour video is the latest from RAB’s Professional Development Series. The training program covers the following:
- Internet Basics
- Business Models
- Providing Strong Site Content
- Selling Strategies
- Glossary of Internet Terms
- Your sales people will learn Internet basics, terms and definitions, business models and promotional ideas that really work, how to sell the Internet with your Radio product and much more. You’ll even see real case studies from stations that are using and PROFITING from the Internet!
Program contains one video and one participant guide.